An outgoing and creative project manager who has a passion for working with people, an unfaltering zest for life and is driven to extract only the best ideas and the highest quality from his teams.
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Lou Franklin
Peckham, London
https://uk.linkedin.com/in/loufranklin
Summary
An outgoing and creative digital leader with a passion for working with people, an unfaltering zest for life and is driven to extract only the best ideas and the highest quality from his teams.
Finding efficiencies, reducing pain, and growing team camaraderie are at the core of my daily ambitions at work.
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Experience​
Digital Project Director at OMM
Sept 2024 - Present
My role at OMM includes reworking many of the core operational functions of the digital production team from resourcing, budgeting, reporting, 3rd party partners and the overall delivery process. My key objectives in this role are to improve the efficiency of the team by providing them with better tools and processes to make our department one of the most celebrated and respected in the agency. In this position, I have taken a deeper involvement in new business, guiding pitches and handling pipeline planning, as well as leading on refining the client offering and how we break down delivery into phases.
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Senior Digital Producer at OMM
Jan 2022 - Present
OMM are a great and diverse company, they have a print arm, a technology arm which handles mass screens at stadiums, and a digital agency arm where most of my work happened. Primarily we are a retail experience agency, and in this role, I have worked on several high profile high street names such as Nike, Tommy Hilfiger, Hugo Boss, Oakleys, Crocs, and JBL. While here I created and rolled out an Arcade Game, with 46 units across EMEA. We clocked up over 150,000 plays and the game was such a success it was turned into a series and ran for 3 years. I headed up the nikerunningshoefinder.com website. A flagship Nike experience that helps runners find the shoes that suit their running style - A project that was so successful it was published on Nike’s home page and App several times and even outlasted Nike’s branding guidelines requiring it to be given a facelift. This project opened a lot of doors into other verticals at Nike
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Phygital hardware including extensive use of Kinect, Move.AI Zed cams, and pressure floors
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Video Game production (Unity, Unreal Engine, Blender, C4D)
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AR production (8th wall, Instagram, Snapchat)
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AR try-ons (Snapchat and Instagram)
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WebGL navigable website prototype for Tommy
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Audio production and editing for arcade games
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In-store digital AV installs (projection, LED walls, Screens, and various behind-the-scenes systems to manage it all)
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Senior Digital Producer at Landor & FITCH
Oct 2019 - Present
Landor & FITCH was the bridge I’d been looking for between physical and digital. As a consultancy, it meant that we focussed on more of the conceptual and prototype work which I love to do. In my time there I created complex physical/digital in-store experiences for the new LEGO store design, built an entire digital design ecosystem for a new cosmetics e-comm product Selfologi, and created amazing interactive in-store experiences for Dr Martens Carnaby Street. Also, I was able to get more in-depth experience with the team designing physical spaces working to the famous FITCH standards, I particularly loved this
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Spatial Design
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Product Design
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Branding and Brand Guidelines
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Packaging
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Augmented Reality product trials
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Digital Producer at Phantom Agency
Oct 2017 - Oct 2019
Phantom have a passion for creating firsts in whatever they do. Whilst here, I worked on varied deliverables, from an RFID-triggered gumball machine to an AR data visualisation book (a World first) for Google. Whilst there I was embedded at Google, being able to understand the Google process from the inside out, deploying to the google.com domain was a highlight as well as working with their Creative Studio team.​
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Responsive web build
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CMS integrations (Custom/Django/Google Kintaro)
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Augmented reality (Web AR)
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Print & Toy production
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Physical installations
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User testing / Multivariate testing
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Quick prototyping
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Project Manager at Beyond Words Studio (formally Information Is Beautiful)
May 2016 - Oct 2017
At Beyond Words, I had a fantastic opportunity to get to grips with the design process in a very creative environment. I’ve been able to shape the process not only in the studio, but with clients, and had great success in doing so. It was Beyond Words’ most successful year to date
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Working on a multitude of different platforms (responsive web build, exhibition and experiential, large format animations (30M x 5M canvas), motion graphics, print and static data viz
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Leading freelance recruitment and 3rd party suppliers
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Working in SCRUM/Kanban:​
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Other techniques and methods:
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Quick prototyping
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Sketch sessions / Eight in eight
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Review and iterate
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User profiling/personas
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User validating
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Creative Resource Manager at Tribal Worldwide London
May 2015 - May 2016
My role at Tribal saw me leading resource, creative services and recruitment solutions across all disciplines and project levels within the agency, maintaining a steady utilisation rate of around 85% throughout the year and working with the agency’s most senior management to ensure business success. As a stiffler for process, I loved this role and enjoyed making things more efficient in my own unique way.
Traffic Management:
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Successfully managing the resourcing of 150+ staff
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Responsible for company-wide utilisation rate of 80% or higher
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Owning and training all PMs on the resource process
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Understanding the projects in-flight, the complexity of the tasks required, and the resource skills that can fulfil them. Then being able to maneuver and adjust projects on the fly.
Creative Services:
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Expert knowledge in recruiting and managing freelancers in all digital disciplines.
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Managing a trusted list of recruiters and maintaining the relationship.
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Regularly introducing new suppliers/partners to the agency to grow our digital offering
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Managing relationships with 3rd party suppliers and keeping my ‘Black Book of Awesome’
Digital Project Manager at Tribal Worldwide
September 2011 - May 2015
Some highlights were delivering one of the agencies’ flagship projects - ‘Drop A Rhyme’, building and having enormous fun managing the Captain Morgan Socials for Diageo and assisting on the digital experiential overhaul at The Guinness Storehouse.
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Marketing Manager at Freerange Records
July 2011 - May 2017
Working to increase engagement in the label but building strong relationships with Radio, music journalists and building a strong social voice. Increasing social followers by 100% in 3 years organically. I would set up events, arrange press coverage and generally promote the labels and it’s artists.
Marketing Assistant - Lovebox, MAMA Group (Work experience)
May 2011 - July 2011
Assisting the team by reaching out to artists to promote the festivals on their channels. Creating some gorilla banners/posters to be marched at London Pride (The Sunday is especially pro-Gay & Lesbian). Also pioneering a ticket scheme for local East London businesses.
Microphone Boom Operator at Freelance
June 2008 - May 2010
After leaving University I pursued a passion for sound working as a boom operator. Working on high profile shows such as Skins, Dr Who, Torchwood, Red Dwarf, Upstairs Downstairs and Casualty.
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A strong knowledge of all aspects of set production (sound, camera, lighting, grip, production)
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A strong bedside manner, working closely with high profile actors and directors
Painter & Decorator
June 2010 - May 2011
I worked for my family business. I love to decorate and put the final finish on someone’s home for them to enjoy.
Office Servicing at Compcare
Sporadic throughout Uni
Working on office fit-outs and decorating. As well as general maintenance where needed.
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Stud walls, decorating, office configurement, hanging doors
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Skills and Certifications
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Certified Scrum Master
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Prince2 Certified Practitioner
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Extensive knowledge of project and resource management tools – Excel, Project, Github, Projector, Jira, Confluence, Slack, Smartsheet, Harvest, Forecast, Salesforce, Basecamp, SugarCRM, Zoha CRM
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Expert-level creative facilitation skills
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Expert-level knowledge in all Microsoft Office and Google Docs software.
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British Red Cross First Aider
Education
University of South Wales - BA in Film and Video Production, 2008
Godalming College - Film and Video Studies, Media Studies, Modern History
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